Individual Entrepreneurial Orientation Role in Shaping Reactions to New Technologies
نویسندگان
چکیده
Considerable research has been undertaken to explain and predict user acceptance of novel technologies at work. Although theoretical and empirical support has accumulated in favor of the powerful and parsimonious explanation provided by the Technology Acceptance Model (TAM), key knowledge voids remain. One factor that may be related to the adoption of new technologies, but has remained unexplored in the TAM literature, is the proclivity to behave entrepreneurially, known nominally as individual entrepreneurial orientation. The purpose of the present study is to investigate the role of individual entrepreneurial orientation in facilitating technology adoption under mandated conditions. Predictions are tested using survey data collected from knowledge workers required to use a new technology. Research directions and implications are discussed.
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